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Privacy Policy

Effective Date: February 15, 2026

Hartwell Labs ("we," "us," or "our") operates the website www.hartwelllabs.com and publishes the FUNDED series of SBA lending guides. This Privacy Policy describes how we collect, use, and protect your personal information.

Information We Collect

Information You Provide

  • Email address — when you subscribe to our newsletter, request an Advance Review Copy, or use our SBA Readiness Quiz
  • Name — if you provide it when subscribing or contacting us
  • Contact form submissions — any information you include when emailing us

Information Collected Automatically

  • Analytics data — we use Google Analytics to collect anonymized usage data such as pages visited, time on site, referring URLs, and general geographic location. This data is aggregated and does not personally identify you.
  • Cookies — Google Analytics uses cookies to distinguish unique visitors. You can disable cookies in your browser settings.

How We Use Your Information

  • To send you our newsletter and updates about the FUNDED series
  • To deliver Advance Review Copies of our books
  • To respond to your questions or inquiries
  • To understand how visitors use our website so we can improve it

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-Party Services

We use the following services to operate our website and communicate with you:

Email Communications

When you subscribe to our newsletter, you will receive emails about SBA lending, our book releases, and related content. Every email includes an unsubscribe link. You can opt out at any time.

Data Retention

We retain your email address and subscriber information for as long as you remain subscribed to our mailing list. If you unsubscribe, your information is removed from our active mailing list. Analytics data is retained in aggregated, anonymized form.

Your Rights

You may:

  • Unsubscribe from our emails at any time using the link in any email
  • Request a copy of the personal data we hold about you
  • Request deletion of your personal data

To make a request, email us at [email protected].

Children's Privacy

Our website and services are not directed at children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact

If you have questions about this Privacy Policy, contact us at [email protected].